If there is any industry that has grown rapidly in 2020, it is the online ordering for restaurants.
The pandemic has caused many restaurants and cafes to change their ways by adapting to online ordering and providing delivery to their customers.
It will be quite difficult for restaurants to manage off premise orders and take care of deliveries while also making sure that the food is up to standards.
This is where white label online ordering solutions come in for restaurants.
What is white label restaurant software?
In order to take advantage of the rising demands and orders that are pouring in from people who cannot leave their house to dine in, the restaurant will use an online ordering software to take care of the process. A white label software means it can be fully customised to suit the restaurant needs and the software brand itself is not visible to the end consumer.
A white label restaurant solution is essentially a service that is provided to restaurant owners so that they can set up an online ordering website with their name, running on their domain name.
White label solutions such as Flex Catering will allow restaurants to set up the logistics of their online ordering, enabling them to expand their services, take orders online and deliver the orders to their customers.
Moreover, customers will be offered the convenience, ease and a variety of options to choose from when ordering food from their restaurants.
Why should I choose a white label solution for my restaurant?
There are many benefits to choosing a white label solution for your restaurants. Here are some reasons as to why you should be considering it:
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It is cost effective
If you are thinking of setting up an online ordering system from scratch, then you should know that it will be a sizeable investment, in terms of money and time.
There are many things to take into consideration when launching an ordering system, such as the features, design, testing, tracking, web friendliness and a lot more.
You will not only need a team dedicated for this task specifically, but you will also need to ensure that someone is taking care of it post launch as well.
A white label solution will take that hassle off your hands once the technology already exist, so that you can focus on making sure that your customers are satisfied.
You will also be ensuring that online ordering system is launched without any delays and setbacks.
A while label solution will also promote your business, not the software business.
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You can customise your services
Your ordering and delivery services can be customised and tailored according to your brand and what your customers want.
This will allow you to not only make sure that the customer experience is smooth and a positive one, but you will also be able to add any additional things that you think are necessary such as cut off times, closure periods and other tools required for food ordering.
Most importantly, the white label solution will give everything you need that will make data collecting easy. You will be able to measure your performance with figures, allowing for scalability in the future.
You will have access to marketing tools that will help you to improve your sales and customer loyalty.
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Ease of execution
The most important feature of a white label ordering solution for a restaurant is that it will provide an end to end solution for all operations of your restaurant.
Everything from sales, to recording orders and deliveries will all be managed under one dashboard.
This will allow you, as a restaurant owner, to be organised and track performance of every element of the channel.
You will be able to understand customer behaviour and look at previous sales, and then decide how you can do better.
You can be assured, for the price you will be paying for the white label solution, you will be getting a lot of value.
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Focus on improving your brand
When you have access to all the information that you will be getting from the white label software, you can leverage it to strengthen your brand and your services.
You can use the valuable customer insights to see what is working and what isn’t. Once you give the customer what they want, word will spread and your customer base will along with the loyalty.
